Built for relationship-focused SMBs

Are You Proactively Following Up With Your Customers?

BackCall is a free CRM for relationship-focused small and medium businesses that rely on phone/SMS outreach and manual follow-up. It unifies customer lists, call logs, follow-up reminders, and staff execution, so the boss sees the whole picture while every employee focuses on their tasks.

2,300+businesses already using BackCall
3.2xaverage ROI improvement
10industry templates out of the box
8acquisition channels integrated

One Product, One Definition

BackCall is a free CRM for relationship-focused SMBs that rely on phone/SMS outreach and manual follow-up. It unifies customer lists, call logs, follow-up reminders, and staff execution, helping the owner keep full control, employees stay on task, and no customer resource slip away.

Everything You Need to Never Lose a Customer

Designed for teams that win through phone and follow-up, not for giant enterprise rollouts.

Customer List

Import your existing contacts in minutes. Keep every lead, customer, and record in one place.

Call Logs

Every call is automatically logged. See who called, when, and what happened.

Follow-up Reminders

No more forgotten follow-ups. The system reminds you before a customer slips away.

Staff Execution

Turn follow-up into clear tasks for each employee and see exactly what each person is working on.

Boss Dashboard

See dial volume, completion rates, and overdue tasks at a glance.

Data Isolation

Client data stays with the company, not with a departing employee.

Built for Relationship-Focused Industries

Education & TrainingOptometryDental ClinicsReal EstateHome FurnishingTax & AccountingInsuranceMedical Aesthetics

Start Free Today

The one-person company plan is free forever. No credit card required.